For Chaumet, the challenge wasn’t just showcasing tiaras. It was making centuries of history feel intimate, playful, and personal.

Luxury exhibitions often sit at a distance. You admire, but you don’t participate.

Instead of presenting tiaras as artifacts, the visitor becomes the main character, someone who has lost her tiara.

The only way to find it is by moving through the exhibition.

The experience was designed as a connected journey across layers:

Digital, where the narrative begins

Physical space, where exploration unfolds

Interaction, where stories are unlocked

The journey unfolds progressively.

Curiosity draws visitors in… …they begin to shape their own path.

The experience is realized through a set of connected interactions across digital and physical touchpoints.

Entry — RSVP introduces the narrative, embedding time and location within the story.

Exploration — AR connects physical artifacts to hidden stories, from capturing objects to virtually wearing the tiaras.

Journey as System — Guided zones structure the journey, with gems marking each moment of discovery.

Customization — Gems are used to customise a personal tiara.

Memory as Output — A digital book captures the journey beyond the exhibition.

I worked across the narrative and interaction flow, designing how the story unfolds through space, and how each interaction carries the experience forward so it feels coherent, not constructed.

The exhibition shifts from something you observe to something you move through and discover.

The tiaras are no longer just displayed. They are found.