Built a complete brand identity
McWills Phillips
Built a complete brand identity for grn, a certified organic sparkling drink brand built around community and health.
The work covered everything from the ground up: logo, mark development, colour system, typography, packaging, can label, 6-pack carton, collateral, pattern design, and digital touchpoints.
The spinning petal mark is the heart of the brand: nine organic teardrops in a radial formation capturing movement, nature, and community in a single symbol. Paired with a rounded serif wordmark, the identity balances the classical with the organic, confident without being corporate.
The color system: forest green, mint, cream, and gold, works across every surface, from packaging to digital to print. Every color has a role. Nothing is decorative.
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Posted Mar 23, 2026
Built a complete brand identity for grn, a certified organic sparkling drink brand built around community and health. The work covered everything from the gr...
