Before I begin writing, I ask my client for samples of past appeals so I can analyze the tone of voice and verbiage used. Then, I gather every detail needed, from the specific offerings of the new breast cancer treatment center to the different "asks" they're making of their donors. Once I have all the nitty gritty details, I begin writing the appeal. If my client has any revisions, I always make sure to address their edits within 24 hours (usually sooner!).