ECOLAVE is a mission-driven laundry brand focusing on zero-waste detergent sheets. I was tasked with creating a full visual identity and structural packaging design that communicates eco-consciousness without sacrificing a "premium" feel.

The design features a custom brand mark—a minimalist leaf integrated into the letter "O"—which serves as the anchor for the entire visual system.

Visual Language: Used a palette of "Nature Greens" and "Clean Blues" to evoke freshness and environmental safety.

Packaging Strategy: Designed a compact, plastic-free box with a clear information hierarchy, making it easy for consumers to understand the "Detergent Sheet" concept at a glance.

Iconography: Created a custom set of icons to highlight key product benefits: Travel Friendly, Eco-Friendly, and Plant-Based

Custom Vector Logo Suite: Primary, secondary, and sub-mark versions.

Print-Ready Dielines: Technically accurate layouts for the detergent box.

3D Product Mockups: High-quality visualizations for marketing and web.

Technical Print Specs: CMYK color profiles, bleed settings, and font outlines.

Sustainability Iconography: Custom-designed icons for "Plant-Based" and "Plastic-Free" claims.

Adobe Illustrator (for vector logo and dielines)

Adobe Photoshop (for realistic 3D mockups)