Brand Identity & Packaging Design
Vijay Kathiriya
Crunchy Millet – Logo & Packaging Design for Cookies Brand
Crunchy Millet is a healthy snack brand focused on millet-based cookies made with natural ingredients and traditional goodness. The goal of this project was to create a playful, memorable, and modern identity that could stand out in the healthy snack category while still feeling approachable and fun.The branding was designed to connect with both health-conscious consumers and younger audiences looking for guilt-free snacks with strong shelf appeal.
The logo was designed to reflect a bold, playful, and approachable brand personality. A handcrafted typography style was used to create a sense of authenticity and energy, aligning with the natural and wholesome nature of millet-based products. Subtle grain-inspired elements were integrated into the lettering to visually connect the identity with the core ingredient. The overall design ensures high recall value and adaptability across different applications.
Packaging Design Approach
The packaging system was developed with a focus on clarity, differentiation, and shelf visibility. A dual-tone color strategy was implemented to distinguish product variants while maintaining a cohesive brand language. Clean layout structuring, clear typography hierarchy, and high-quality product visuals were used to enhance readability and appeal.
Key product highlights such as “No Maida,” “No Sugar,” and “No Preservatives” were strategically placed to communicate value quickly and effectively to consumers.
Deliverables:
Logo Design & Variations
Brand Identity Elements
Packaging Design (Multiple Variants)
Print-Ready Packaging Files
Tools Used:
Adobe Illustrator, Adobe Photoshop
The final design successfully balances creativity and functionality, resulting in a bold brand identity and an effective packaging system that enhances product appeal and market positioning.
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Posted Apr 4, 2026
Crunchy Millet: Develop a strong and memorable brand identity along with a functional and visually impactful packaging system that stands out on retail shelves.
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Timeline
Mar 26, 2026 - Apr 3, 2026
Clients
Crunch
