Executive Healthcare Brochure Redesign
Vijay Kathiriya
Executive Healthcare Brochure Redesign – Ghosh Medical Group
The Solution
I implemented a design strategy focused on minimalism, sophisticated typography, and high-impact photography. * Visual Identity: Utilized a refined palette of Gold and Deep Navy, paired with crisp white space to create a clean, clinical yet prestigious aesthetic.
Layout Design: Developed a structured grid system to break down complex medical information into digestible sections—using custom iconography for service highlights and clear call-outs for plan fee structures.
Editorial Approach: Designed the spread like a high-end magazine, incorporating full-page photography of the staff and state-of-the-art facilities to build trust and humanize the brand.
Key Features
Custom Iconography: Developed a bespoke set of gold icons to represent various medical services (Ultrasound, Brain Imaging, Cardiology).
Facility Showcase: Integrated clean, architectural photography of the clinic locations in Liverpool, Chester, and Manchester.
Service Tiering: Designed clear, readable pricing and benefit tables for "Primary Plus" and other health screening tiers.
Deliverables
Brochure Layout & Art Direction
Print-Ready Production Files
Digital PDF for Lead Magnets
Custom Iconography Set
Role: Lead Graphic Designer
Tools Used: Adobe InDesign, Photoshop, Illustrator
Client: Ghosh Medical Group
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Posted Apr 4, 2026
I implemented a design strategy focused on minimalism, sophisticated typography, and high-impact photography. * Utilized a refined palette of Gold and Navy.
