UGC Messaging Framework for SaaS Launch
Shante Mcneill
Title: UGC Messaging Framework for SaaS Launch
Overview:
Created a creator-led UGC messaging framework for a SaaS product preparing for launch, focused on clarity, trust, and conversion-ready narratives.
Approach:
Audited positioning to identify gaps between product features and user pain points
Developed 3 UGC narrative angles (problem-aware, comparison, outcome-driven)
Matched creator profiles to each narrative based on audience relevance
Designed a testing plan for short-form platforms (TikTok, Reels, Shorts)
Outcome:
Delivered a launch-ready UGC system that allowed the brand to test messaging fast, gather signal, and iterate before committing to long-term spend.
Skills: SaaS Growth, Messaging Strategy, Creator Briefing, Launch Planning
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Posted Jan 6, 2026
Developed a UGC messaging framework for a SaaS product's launch.
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