UGC Messaging Framework for SaaS Launch

Title: UGC Messaging Framework for SaaS Launch

Overview:

Created a creator-led UGC messaging framework for a SaaS product preparing for launch, focused on clarity, trust, and conversion-ready narratives.

Approach:

Audited positioning to identify gaps between product features and user pain points

Developed 3 UGC narrative angles (problem-aware, comparison, outcome-driven)

Matched creator profiles to each narrative based on audience relevance

Designed a testing plan for short-form platforms (TikTok, Reels, Shorts)

Outcome:

Delivered a launch-ready UGC system that allowed the brand to test messaging fast, gather signal, and iterate before committing to long-term spend.

Skills: SaaS Growth, Messaging Strategy, Creator Briefing, Launch Planning