Creator Sourcing & Brief Development for Fintech
Shante Mcneill
Title: Creator Sourcing & Brief Development (Fintech)
Overview:
Built a curated creator sourcing and briefing system for a fintech brand exploring creator-led growth as a paid and organic acquisition channel.
Approach:
Defined creator selection criteria based on audience trust and content style
Created clear, conversion-aligned briefs (hooks, objections, CTAs)
Structured deliverables to support both organic testing and paid usage
Aligned creators as a growth channel, not influencer marketing
Outcome:
Enabled the brand to source aligned creators quickly while maintaining consistent messaging, faster turnaround, and performance accountability.
Skills: Creator Sourcing, Brief Development, Performance Marketing, Fintech
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Posted Jan 6, 2026
Built a creator sourcing and briefing system for a fintech brand focused on growth.
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