Creator Sourcing & Brief Development for Fintech

Title: Creator Sourcing & Brief Development (Fintech)

Overview:

Built a curated creator sourcing and briefing system for a fintech brand exploring creator-led growth as a paid and organic acquisition channel.

Approach:

Defined creator selection criteria based on audience trust and content style

Created clear, conversion-aligned briefs (hooks, objections, CTAs)

Structured deliverables to support both organic testing and paid usage

Aligned creators as a growth channel, not influencer marketing

Outcome:

Enabled the brand to source aligned creators quickly while maintaining consistent messaging, faster turnaround, and performance accountability.

Skills: Creator Sourcing, Brief Development, Performance Marketing, Fintech