30-Day Creator-Led Acquisition Pilot for Fintech
Shante Mcneill
Title: 30-Day Creator-Led Acquisition Pilot (Fintech)
Overview:
Designed a 30-day creator-led acquisition pilot for an early-stage fintech brand to validate messaging, audience fit, and distribution before scaling paid spend.
Approach:
Defined 2 acquisition hypotheses (audience + core value proposition)
Built creator briefs focused on problem-aware storytelling (not features)
Structured UGC for organic-first testing with optional paid amplification
Established performance benchmarks tied to activation, not vanity metrics
Outcome:
Provided the brand with a repeatable creator framework to test messaging efficiently, reduce CAC risk, and identify scalable narratives before increasing budget.
Skills: Creator Strategy, Fintech Marketing, UGC Frameworks, Growth Testing
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Posted Jan 6, 2026
Designed a creator-led acquisition pilot for a fintech brand to validate messaging and audience fit.
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