30-Day Creator-Led Acquisition Pilot for Fintech

Title: 30-Day Creator-Led Acquisition Pilot (Fintech)

Overview:

Designed a 30-day creator-led acquisition pilot for an early-stage fintech brand to validate messaging, audience fit, and distribution before scaling paid spend.

Approach:

Defined 2 acquisition hypotheses (audience + core value proposition)

Built creator briefs focused on problem-aware storytelling (not features)

Structured UGC for organic-first testing with optional paid amplification

Established performance benchmarks tied to activation, not vanity metrics

Outcome:

Provided the brand with a repeatable creator framework to test messaging efficiently, reduce CAC risk, and identify scalable narratives before increasing budget.

Skills: Creator Strategy, Fintech Marketing, UGC Frameworks, Growth Testing