As the Creative Lead for the Eagles Family Fest, I spearheaded the creative vision for this unique and impactful event. My role encompassed both the digital content strategy leading up to the event and the meticulous planning and execution of the day's activities.

Concept Development: Crafted a cohesive and engaging narrative for the digital campaign, highlighting the theme of unity, joy, and the introduction of American football to Ghana.

Content Creation: Oversaw the production of vibrant and interactive social media content, including teaser videos, eye-catching graphics, and countdown posts, designed to build excitement and anticipation among our audience.

Engagement Initiatives: Implemented interactive elements such as polls, trivia, and sneak peeks featuring SWOOP and local public figures to engage the community and drive participation.

Collaboration: Coordinated with digital marketers, graphic designers, and content creators to ensure that all promotional materials were on-brand and effectively communicated our event's vision.

Creative Vision: Developed the creative direction for the event, from the layout of activity zones to the thematic decorations and branding elements that tied back to the Philadelphia Eagles.

Activity Design: Designed fun and educational activities, such as the Field Goal Contest, arts and crafts stations, and obstacle courses, ensuring they were engaging and aligned with our mission to introduce American football.

Live Performances: Orchestrated live performances and entertainment, including local dance groups, to enhance the festive atmosphere and cultural connection.

Logistics Coordination: Worked closely with event planners, vendors, and volunteers to ensure seamless execution on the day of the event, adhering to the planned schedule and creative vision.

SWOOP's Interactions: Directed SWOOP's activities and interactions with the children, capturing heartwarming and energetic moments for post-event digital content.

During the Eagles vs. Giants game that night, our watch party in Ghana gained international recognition. A clip showcasing Ghanaian fans passionately supporting the Eagles was broadcast live on ESPN. This significant exposure highlighted our community's enthusiasm and brought the Philadelphia Eagles' spirit to a global audience.

The Eagles Family Fest was a resounding success, bringing joy and excitement to the community while effectively promoting the Philadelphia Eagles and American football in Ghana. The event not only met but exceeded our goals for community engagement, brand visibility, and cultural integration, leaving a lasting impact on all who attended and participated.