As the Creative Lead for NLA590mobile, a leading lottery brand, I spearheaded the creative direction for all social media content and various Below-The-Line (BTL) activations. My role was to craft engaging and visually captivating artwork for Instagram, while also overseeing creative concepts for on-ground marketing events.

Creative Direction: Design and execution of all visual content for NLA590mobile’s Instagram page.

Content Creation: Developed a consistent and appealing brand aesthetic through eye-catching graphics, animations, and videos.

BTL Activations: Conceptualized and directed creative strategies for experiential marketing campaigns to boost brand engagement and awareness.

Visual Identity: Established a distinctive and vibrant visual identity that resonates with the target audience.

Engaging Content: Created dynamic posts, stories, and reels that highlighted relatable content, memes, promotions, and special events.

Interactive Campaigns: Designed interactive content such as polls, quizzes, and user-generated content campaigns to increase follower engagement.

Social Media Growth: Achieved a significant increase in followers and engagement rates on Instagram.

Brand Awareness: Boosted brand visibility and awareness through creative and consistent social media presence.

Event Success: Delivered successful BTL activations that drew large crowds, increased participation, and enhanced brand loyalty.

Working with NLA590mobile allowed me to blend creativity with strategic thinking, resulting in a cohesive and impactful brand presence both online and offline. My role as Creative Lead was pivotal in driving the brand’s engagement and establishing a strong connection with the audience through innovative visual storytelling and immersive experiences.