In the high-stakes world of professional gaming, the visual identity of a team is a rallying point for success. Tasked with reimagining their existing image of a drake - a wingless, feathered dragon - into a dynamic mascot logo for the ambitious “No Fly Zone” gaming group, the challenge was to capture the spirit of passion, competition, and the relentless pursuit of victory. The goal was clear: create a distinctive visual identity that not only energises the team but also establishes a powerful presence on international gaming community.

This project was more than just a graphic overhaul; it was an opportunity to combine my skills in digital illustration with the art of branding. The aim was to produce a logo that not only met the technical requirements of a gaming brand but also resonated with the team's identity and aspirations.

The fusion of digital illustration and branding resulted in a unique look where the intricacies of illustration meet the simplicity of logo design. Thrilled with the outcome, the new “No Fly Zone” logo is a visual identity that goes beyond being a mere symbol - it's an emblem of gaming excellence. The revamped logo, now serves as the face of the team, instilling a sense of identity and pride among its members. This distinctive logo will be featured on all aspects of the team's presence, from social media platforms to communication channels and a range of branded merchandise.

This project allowed me to expand my skill set further by delving into Adobe After Effects to animate the logo for the team's video openers. The dynamic animation and sound add an extra layer of excitement, setting the stage for “No Fly Zone” to dominate the international gaming scene. To view the animation with sound visit https://www.terrydavidson.au/projects/nfz-gaming-brand