This common aesthetic isn’t simply because they’ve been crafted using the same tool (Adobe Illustrator); it’s the result of a consistent creative process guided by proven principles that emphasise simplicity, balance, colour, contrast, space, and alignment. Beyond these guiding principles lies a design philosophy — I believe a great logo will stand the test of time. The true measure of greatness is found in its enduring impact, relevance, and uniqueness, even years after its creation.