Discovery & Research – Understanding the brand, audience, and market.

Strategy Development – Defining positioning, messaging, and brand direction.

Concept & Ideation – Sketching initial ideas and exploring creative directions.

Design Execution – Developing logos, typography, colors, and key visuals.

Refinement & Feedback – Iterating based on client input.

Brand Collateral – Expanding identity into packaging, stationery, or digital assets.

Finalization & Delivery – Providing all assets in required formats.

Launch Support – Assisting with rollout and brand application.

Keenai

I developed Keenai’s brand strategy and visual identity, striking a balance between professionalism and approachability. The process started with thorough research and strategic positioning, leading to a unique logo that reflects Keenai’s core values. The final branding system maintains consistency across digital and print platforms, strengthening Keenai’s presence in the financial sector.

The concept revolves around the seamless integration of human intelligence and artificial intelligence (AI), visually represented through a carefully crafted symbol. It begins with the letters "ai," from which core elements are extracted to form a meaningful design. The circle represents human intelligence—fluid, intuitive, and creative—while the square embodies AI—structured, logical, and precise. By merging these shapes, the design signifies the synergy between the two, illustrating how AI enhances human decision-making rather than replacing it. The transformation from square to circle further emphasizes adaptability, evolution, and collaboration, reinforcing Keenai’s vision of harmonizing technology with human expertise.