Nottasin Chocolate Spread [Branding, Strategy & Packaging]

Kevin Shah

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Art Director

Graphic Designer

Packaging Designer

Adobe Illustrator

Adobe Photoshop

Project checkpoints

Discovery & Research – Understanding the brand, audience, and market.
Strategy Development – Defining positioning, messaging, and brand direction.
Concept & Ideation – Sketching initial ideas and exploring creative directions.
Design Execution – Developing logos, typography, colors, and key visuals.
Refinement & Feedback – Iterating based on client input.
Brand Collateral – Expanding identity into packaging, stationery, or digital assets.
Finalization & Delivery – Providing all assets in required formats.
Launch Support – Assisting with rollout and brand application.

Brand Summary

Nottasin is a premium sugar-free chocolate spread designed for those who crave indulgence without the guilt. Made with high-quality ingredients, it delivers a rich, satisfying taste while prioritizing health-conscious choices. The brand identity is crafted to appeal to a niche community of chocolate lovers who seek both flavor and wellness, positioning Nottasin as more than just a product—it’s a lifestyle. The visual identity balances indulgence with a clean, modern aesthetic, reinforcing the brand’s commitment to quality and well-being. From packaging to communication, every element is designed to evoke trust, sophistication, and a passion for guilt-free indulgence.

Packaging

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Posted Feb 9, 2025

I designed the branding and packaging for Nottasin, a premium sugar-free chocolate spread created for those who seek indulgence without guilt.

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Art Director

Graphic Designer

Packaging Designer

Adobe Illustrator

Adobe Photoshop

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Deck of Cards
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