Harmonized brand book. Crafted for a consistent identity

I developed a comprehensive branding package for [Brand Name], presented in a 16-page brochure. The branding project included the creation of a logo with various versions, typography with example applications, color schemes, and sample publications. The objective was to standardize the designs delivered by multiple contract designers. The branding package was delivered with a complete set of files, including fonts, logos, color palettes, and template files.

Logo redesign Created a minor changes to existing logotype to ensure versatility and adaptability across different media and applications.

Typography Selected a coherent set of fonts and demonstrated their use in various contexts, ensuring consistency in all written communications.

Color scheme Developed a cohesive color palette that aligns with the brand’s identity and can be used uniformly across all platforms.

Sample Publications Designed example applications of the branding elements in various publications to illustrate the cohesive look and feel.

File Preparation Prepared and organized a comprehensive set of files (in one downloadable archive):

Fonts - all font files used in the branding, ensuring easy implementation.

Logos - multiple versions of the logo in various formats for different applications.

Color palettes - Detailed color schemes with RGB, CMYK, and HEX codes.

Templates - ready-to-use templates for common design needs, such as business cards, letterheads, presentations, and marketing materials.

1. Initial consultation - met with the client to understand their vision, goals, and requirements for the brand identity.

2. Concept development -created initial concepts for the logo changes, typography, and color scheme, and presented them to the client for feedback.

3. Design finalization - refined the selected concepts based on client feedback and finalized the logo, typography, and color scheme.

4. Brochure creation - designed a 16-page brochure that showcases the branding elements and provides guidelines for their application.

5. File preparation and delivery - Organized and prepared all branding files, ensuring they were easily accessible and ready for use by contract designers.

6. Implementation support - provided support and guidance to the contract designers to ensure the consistent application of the new branding.

The comprehensive branding package successfully unified the design elements used by multiple contract designers, ensuring a consistent and professional brand identity across all platforms. The 16-page brochure served as a valuable resource for maintaining brand integrity, while the complete set of files facilitated easy implementation and usage.