Newspapers and magazines designs. Developing and publishing

Tomasz Winiarski

Print Designer
Design Systems
Creative Design
Adobe InDesign
Adobe Photoshop

Project Description

Over the span of 15 years, I designed and produced numerous titles, with SEZONY being one of the standout projects. SEZONY was a free magazine distributed to farmers, with a circulation of up to 20,000 copies per issue over two years. This project involved creating a complete publishing system, from typography to layout styles, ensuring a consistent and professional publication every week.

Scope of Work

Title design: designed multiple magazine titles, each tailored to its specific audience and content.
Publishing system development: developed a comprehensive publishing system that included:
typography: selected and standardized fonts for headlines, body text, and captions.
column sizes: determined and implemented column widths and layouts to enhance readability and visual appeal.
text styles: established text styles for various sections, ensuring consistency across the publication.
graphic inserts: designed and integrated graphic elements to complement the textual content.
advertising modules: created templates and guidelines for ad placements, optimizing space usage while maintaining the magazine’s visual coherence.
Print supervision: oversaw the printing process to ensure high-quality production, from color accuracy to paper selection.
Weekly assembly: assembled the magazine weekly for 15 years, gaining deep expertise in editorial workflows and deadlines.
In-house publication: SEZONY, is my personal publishing venture, demonstrated my ability to manage and produce a magazine independently. Over two years, the magazine reached up to 20,000 farmers per issue, providing valuable content and serving the agricultural community.

Project Stages

1. Concept development: defined the magazine’s target audience and content strategy. Designed the masthead and overall visual identity.
2. System design: developed a complete editorial design system, including typography, column sizes, text styles, and graphic elements.
3. Template creation: created templates for regular sections and advertisements, ensuring a cohesive look throughout each issue.
4. Content production: Collaborated with writers, photographers, and illustrators to produce engaging content. Edited and formatted articles, ensuring adherence to the established styles.
5. Print management: Coordinated with printers to manage print runs, ensuring quality control and timely delivery of each issue.
6. Distribution: organized the distribution logistics to ensure the magazine reached its audience efficiently.

Result

The SEZONY magazine project highlighted my ability to handle all aspects of magazine production, from design and layout to print supervision and distribution. The successful two-year run of SEZONY, with a circulation of up to 20,000 copies per issue, demonstrated my expertise in creating and managing a publication that effectively served its audience.
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