DCT Electrical is a Melbourne-based electrician service specializing in residential and commercial projects. They wanted a promotional video to showcase their expertise and professionalism, highlighting the process and scale of their work.

The goal was to create a Meta ad that told the story of wiring up a housing project, using existing footage. The content needed to build trust, demonstrate capability, and position DCT Electrical as a reliable partner for large-scale projects.

The available footage was raw and varied, including drone shots and ground-level clips, requiring careful editing to create a cohesive story.

Electrical work can appear technical and unglamorous, so the video needed to make the process visually engaging and easy to understand.

The ad had to appeal to both homeowners and contractors, balancing technical credibility with brand appeal.

I repurposed and edited the client’s existing footage into a polished Meta ad that showcased the full story of wiring a new housing project.

Story-driven approach: Structured the edit to highlight progress from groundwork to final touches, making the technical work feel approachable.

Visual impact: Used dynamic drone footage to give scale and professionalism, balanced with close-up detail shots for craftsmanship.

Marketing focus: Delivered an ad tailored for Meta, designed to increase awareness, build credibility, and attract new leads.

The final video helped DCT Electrical demonstrate their expertise while promoting their services in a professional, engaging way that resonates with their target market.