Smile White is a cosmetic brand offering safe, effective at-home teeth whitening products. Their audience values confidence, appearance, and convenience, but they also need trust and reassurance that the product is safe and easy to use.

The goal of this project was to create a clear, engaging how-to video that both educates customers on product use and builds trust in the brand. Instead of just “instructions,” the video needed to feel professional, approachable, and conversion-focused, so customers felt confident buying and using the kit.

Teeth whitening is a crowded market, and customers are skeptical about product safety and effectiveness.

Many how-to videos in this niche are either overly clinical or low-quality, which risks making the product feel cheap.

The brand needed to show the whitening process in a way that felt familiar and was also simple to follow, while still highlighting results and lifestyle appeal.

I produced a high-quality how-to video that walked customers step-by-step through the whitening process, while also emphasizing the benefits: convenience, safety, and noticeable results.

I broke down instructions into an easy-to-follow flow, reducing potential customer confusion whilst still keeping the video light hearted and engaging.

The video doubled as both a support tool (reducing customer inquiries) and a conversion tool (reassuring new buyers).