Touch Association Pilipinas Brand Identity

Touch Association Pilipinas (TAP) is the governing organization for touch football in the Philippines. It oversees the development of the sport and nurtures the growth of local talent nationwide.

The revamped brand identity centers around an amalgamation of the shape of the ball and the triangle of the PH flag. The resulting shape can be manipulated to create the 'fingerprint' or 'growth rings' graphic element, which symbolizes and reinforces the identity of the local community.

Select variants of the logo were made for corporate use and for on-field purposes (ie: crest variant is used for jerseys, uniforms).

The project includes full promotional materials support, social media, and various merchandise design.