I created the visual identity

I created the visual identity for Panda’s Pancake Factory, a cozy dessert shop serving fluffy Belgian pancakes with delicious toppings.

The logo features a custom panda mascot dressed as a pastry chef, holding two plates of pancakes to reflect the brand’s friendly and playful personality. The black and white color palette is inspired by the panda, complemented by green accents symbolizing bamboo, which adds meaning and uniqueness to the concept.

I also chose a playful, friendly font that matches the mascot and enhances the fun personality of the brand. The result is a memorable mascot logo design, perfect for food branding.