Introducing a new visual identity project for a confectionery that specializes in eclairs. The project includes a responsive design that adapts seamlessly across various platforms and devices. The visual identity features a playful and modern color palette that is inspired by the delicious flavors of the eclairs and a selection of fonts that are both elegant and fun, perfectly capturing the essence of the confectionery. 

The new visual identity will be applied to all marketing materials, packaging, and the website, providing a cohesive and consistent look that will help the brand stand out in the competitive confectionery market. This project also includes a set of brand guidelines to ensure consistency across all applications and a strong visual identity that will resonate with the target audience. 

The result is a brand that is more coherent, memorable and effective in communicating its values and proposition to its audience.