How to use SEO to grow your small business

The online business landscape has been growing steadily for years, with many predicting it to be the future of employment. While this is promising, it also means the market is highly saturated. So, what can you do to make your small business stand out online? How can you improve your ranking on Google? The key lies in SEO services and solutions.

This article will provide a simple guide to the marketing strategies and services you can use to your advantage when promoting your brand online. It will discuss:

SEO is an acronym for Search Engine Optimisation, but I’m sure that alone doesn’t answer your question, so let’s break it down: The search engine is the algorithm that finds relevant results for your searches when you enter a certain keyword in your browser. Basically, the backbone of Google and all online brands.

The search bots will analyze your website, looking for information that will tell them what your page is all about, then, they will decide your level of relevancy. This process usually relies on the use of keywords and backlinks but is much (much) more than that.

They will also analyze your web security, your loading time, and overall value, to determine if your content deserves to show up when someone searches for it.

If you are still confused, let me give you an example: Let’s say that John has a potato farming business, and he has just created a website to advertise his services. The problem is, his website is not using the right keywords, does not have any reliability, and is not using any effective marketing strategies.

So, when someone searches for “potato farm” on Google, his website will be buried under all the other websites that actually use SEO. John will probably not get a lot of traffic and will think this online format is just not for him.

That is simply not correct, using search engine optimisation, you can boost your traffic and visibility in just a few months. It’s not a trick, it is a strategy to work with the algorithm, instead of against it.

The SEO techniques that are behind all successful online businesses are very complex. If you work alone, it can take a lot of studying and months of trying things out until you find a way to work the system.

For example, one of the most effective ways to build reliability online is trough link building, which is where your website gains traffic from other popular websites using your links. This kind of connection is really difficult to make on your own, it can take years of meeting people in the industry to find partnerships.

However, SEO services are an easy alternative to all of that trouble. Those are services you hire online for an affordable price, to optimise your website quickly and without much effort. They are especially effective with small and medium-size brands since those are struggling the most to find a clientele online.

Getting traffic is never easy, but using this type of service will definitely help if you don’t know how to make more people interested in your products. That way you can focus on the quality of your brand, and don’t have to worry too much about marketing.

If you are just learning about this and are not convinced, let’s talk about statistics. According to a 2019 research, over 70% of marketers believe SEO is more effective than the old PPC (Pay-For-Click) in which you basically buy visits to your website, generating fake traffic that will rarely lead to sales.

Based on Google researches, 61% of marketers say that improving their SEO techniques and inbound marketing is their top priority, they also claim those are the most effective ways to gather organic traffic.

Another research from Backlinko confirms that Google considers over 200 factors before deciding which websites should rank on the first page. As I mentioned previously, mastering the right marketing strategies for Google is more complicated than you’d think.