As a freelancer, I was tasked with growing the TikTok channel for Playbook, a startup that makes it easy and creative to organize design files. Leveraging my experience in growing startup accounts on social media, I aimed to create engaging content that would drive users over to Playbook.

The project involved creating and posting regular TikTok content that showcased the value of Playbook. This included sharing podcasts, book recommendations, and other valuable resources for new designers. Through trial and error and leveraging my expertise in social media strategy, I quickly identified what resonated with the target audience.

Although it's still early in the project timeline, one of my videos has already garnered nearly 5K views. While we await further success metrics such as Playbook signups over the next few weeks, we have observed that value-driven content performs exceptionally well on this new account in a niche market.

Working closely with Playbook as a freelancer has allowed me to employ my skills in growing startup accounts on social media platforms like TikTok. With early positive results indicating strong engagement from our target audience, I am confident in our ability to drive significant user growth and increase brand awareness for Playbook.