Digital Content Strategist for LoopGenius

Overview 🔎

I strategize digital content for LoopGenius, starting with curating and writing our weekly newsletters. From there, I create content, based on the newsletter topic, for TikTok, Instagram, YouTube and Facebook.

LoopGenius is an AI marketing startup that helps small businesses and side hustlers promote their businesses faster.

Goals ⭐️

The primary goal was to increase LoopGenius subscribers to the platform, while also building an audience of followers across multiple channels.

Results 🤝

Increased LoopGenius subscribers by 25%, and built an audience of 3K+ across platforms.

My Work: Case Study 🤓

Here's an example of my content strategy, which increased LoopGenius subscribers by 25%.

I wrote this newsletter about AI and prompt engineering, which included a section for tools, news and a breakdown of prompt engineering as the latest side hustle. The newsletter also included more side hustle ideas and IG story ideas using AI.

From there, I broke out the newsletter into sections and translated those into social media content below for TikTok, IG reels and IG posts.

This strategy helped us save time and drive efficiency, while also building a community in the niche (AI marketing).