Sharper Human Branding

Sharper Human is a direct to consumer (DTC) Ecommerce brand, creating the best singular all-natural nootropic stack on the market. A leading brain focus, cognition and longevity supplement designed with 19 individual ingredients linked to improving brain performance and brain health.

"We’re looking for something very minimal, clean and modern. With black and white branding, a very clean-cut, minimalist style." Extract from the brief.

I was mandated to create the Brand design and Guideline docket while keeping the Brands undermining values and ideology. The exercise also served as the cornerstone for future Brand activation, packaging and creative directions.

Thank you for watching!