Himalayan Monkey IPA

The Brief: 

Key Brand Positioning, Copy & Key Art development for The Himalayan Monkey IPA brand of Indian Pale Ale, which would then become a integral part of Outdoor & Digital Campaign.

The Approach:

The IPA is positioned as a fun brand that is perfect for those who love to explore and try new things. The Himalayan Monkey IPA is made with the finest ingredients and a unique blend of hops, giving it a bold and refreshing taste that is perfect for those looking to add some excitement to their beer drinking experience. Whether you're climbing a mountain or just relaxing at home, Himalayan Monkey IPA is the perfect companion for your adventures. So grab a cold one, let your hair down and join the fun &

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Job Role: Art & Copy Direction. Team credits: Koushik Hazarika, Nilotpal Singha