Refurbished office tech isn’t exactly thrilling, so I set out to make it fun. For marmalade.ink, a new Italian startup, I created a brand identity that turns dull printers and monitors into something playful and full of character.

It all started with Nik, the mascot. Cheeky, bold, and designed to stand out. I brought him to life through custom illustrations, smooth animations, and lightweight Lottie files for the web. Paired with a retro-inspired visual language and a fresh digital presence, the brand suddenly felt colourful, approachable, and impossible to ignore.

What began as a simple logo redesign grew into a complete identity with a new tone of voice, a flexible design system, and a personality that makes refurbished tech feel exciting.