Working on the Diamond Oak e-commerce website, I had two goals to achieve.

Create a Digital marketplace in terms of an e-commerce website which is based on the research we gathered from our clients by doing industry analysis and understanding the competition available in the market.

Make the store easy to access with a seamless experience, getting user trust by focusing on brand personality and prompting the user to buy their products in the shortest number of clicks possible by creating a visual hierarchy.

In order to create a seamless user experience and create an aesthetic design, we started our research by getting insight from our customer and making more sense about their likes and dislikes about current competition available in the market. Our findings were as following:

User doesn’t feel comfortable in the shop because of the complex design architecture.

Banners are too big and fail to convey their USP (Unique Selling Point) to the customers.

Irrational and misuse of wide spacing creating chaos on website

Some of our competitve’s websites are very generic and bland which in the end become the cause of losing customer trust.

We get these point from our client and we analyze some of our competitions too in order to validate those points

 

Rauantiques   Langantiques

Doverjewelry

Our audience is women in the 20-40 age group who love jewelry and have a keen eye to find their favorite designs. Our audience also includes men  from 30-50 who really love to buy diamonds as gifts or to trade .

My role within the team as Visual / UX Designer was to design Diamond Oak e-commerce store based on shopify to provide customers with  seamless processes, ensuring we deliver a far more user-centered e-commerce store. Leading the team and working with the developers, working continuously and tirelessly end-to-end from user research to creating wireframes for building structure and  finalizing product in terms of prototype. We are more creative and focusing toward ideas, aiming to incorporate stakeholder feedback along the way.

While working with Diamond Oak, one of the biggest challenges is to understand the market and competition already available and create an exceptional store that can attract customers and make space for itself. Also we need to design everything while keeping the theme limitations in mind. As stakeholders push us to the wall with strict timelines, we focus towards a clean and elegant design.

Thriving on creating a successful Diamond Oak e-commerce store, we divide our process into three steps.

Prompt the stakeholder to fill out a survey form. Survey form includes sets of questions to get a better understanding of their current design, market competition, design inspirations, and pain points they are facing.

Creating wireframes of the required pages so that users can understand layout, hierarchy, content strategy, and information architecture.

Creating  visual designs based on insights, product branding, guidelines, and wireframes created.   

One thing that I really missed at that time was to have  in-depth understanding of shopify component options available in the theme. Later on I thoroughly examined each section with their customization available so that we can give faster results with least or no custom coding.