To help Best Buy shape its social media footprint, I was asked to promote small home tech in a fun way. I decided to highlight small food appliances on TikTok by leveraging the ever-growing #foodtok and "___ four ways" or "___ hack" trends.

After innovating four ways to eat French toast, I designed a storyboard and wrote SEO-informed copy for the video. I also cooked, filmed, and edited everything except the audio.

I later expanded the campaign to emphasize how Best Buy products can support healthy habits. I designed the storyboard, wrote all associated copy, and proofed the content for SEO; the filming process was executed by another creative per my guidance. This was created for TikTok as seen below and repurposed for Instagram. You can see this concept continue to be implemented as recently as this summer here.

I also created some tweets and Instagram posts during peak event seasons to inspire more conversations and engagements with Best Buy's social content.

You can see the live post here.