Bloomcell - HealthTech Web Application

https://www.closefuture.io/casestudy/bloom-cell

Bloomcell is a health-focused platform that empowers individuals to better understand their bodies through personalized health reports. The brand’s mission is to guide users toward optimal diet, workout, and wellness habits based on their unique bloodwork, fitness data, and lifestyle inputs.

Bloomcell set out to create a simple, mobile-friendly health platform that could turn complex medical data into clear, actionable insights. They needed a system that could parse bloodwork from PDFs and Excel files, connect with Google Fit and Apple Health, and generate personalized reports with recommendations. The platform had to securely store sensitive health information, allow users to log in, and handle payments before delivering each report.

We designed and developed a clean, colorful, and easy-to-use web app that works seamlessly across devices. The platform allows users to sign up, upload test results, and pay securely online. Once the data is processed - combining bloodwork results with wearable device inputs -the system automatically generates a personalized health report with diet, workout, and lifestyle recommendations. The report is then instantly emailed to the user, ensuring a smooth and efficient experience from start to finish.

We built a backend system using AI to parse and store bloodwork data, compare results to reference ranges, and dynamically insert health guidance text from the provided biomarker library

Implemented secure OAuth-based API connections to Google Fit (and provisioned for Apple Health) to pull in workout, sleep, and activity data for richer report personalization

Designed a clean, informative homepage with a strong brand presence, a clear CTA for report ordering, and an explanation of Bloomcell’s mission.

Bloomcell's MVP enables secure and automated delivery of personalized wellness reports. The platform offers a smooth user onboarding experience, mobile responsiveness, and reliable payment processing, positioning Bloomcell for growth.