Dorin Wigs: GoHighLevel CRM Migration & Automation

Dorin Wigs, a Hollywood-based wigs brand, was running their customer operations across too many disconnected tools. Email marketing in one place, lead tracking in another, customer communication scattered across platforms. Nothing talked to each other, and leads were falling through the cracks.

I consolidated everything into GoHighLevel, building a unified CRM system that handles the full customer lifecycle from first touch to repeat purchase.

CRM migration and setup: Moved all customer data, lead lists, and communication history from HubSpot and other tools into GoHighLevel. Clean data, no duplicates, proper segmentation from day one.

Automated lead nurture funnels: Built multi-step email and SMS sequences triggered by customer behavior: abandoned carts, consultation requests, post-purchase follow-ups, and re-engagement campaigns via Klaviyo integration.

Pipeline management: Created visual sales pipelines so the team can see exactly where every lead sits, what action is needed, and who's responsible. No more leads going cold because nobody followed up.

Unified communication hub: Consolidated email, SMS, and social messaging into a single inbox. The team responds to everything from one dashboard instead of jumping between platforms.

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Dorin Wigs went from a fragmented, leaky tech stack to a single system that manages leads, automates follow-ups, and gives the team full visibility into their sales pipeline. The consolidation eliminated tool redundancy and closed the gaps where leads were previously getting lost.