Terra: Architectural Book & Assets

The Client: Bustamante Arquitectura is an established construction firm with a solid portfolio, including over 15 buildings and 4 bespoke family homes.

The Project Focus: Terra is their most ambitious building to date—a luxury residence defined by the sophisticated contrast between raw concrete and integrated nature. This high-end project required premium, detailed communication tools to serve as high-impact sales materials.

My primary focus was on developing the essential physical sales tool: a comprehensive print specification book. I designed and developed this detailed book, containing all unit details, architectural plans, and project features. This premium asset was crucial for real estate agencies, providing a clear and authoritative reference guide that matched the project’s luxurious standards.

Supporting Assets: The project's communication strategy was further solidified through large-scale and digital assets, ensuring consistency across all channels:

Construction Site Signage: I designed the imposing 110m² construction site billboard to establish a powerful, visible physical presence.

Digital Platform: A dedicated microsite landing page was also developed to provide instant, detailed digital access to all specifications. (See the site: https://bustamantearq.com.ar/terra/)