The Serenity Retreat brand guidelines provide a cohesive framework for fostering transformational encounters through guided meditations, emphasizing warmth, hope, and inclusivity. The visual identity incorporates a calming color palette of taupe, blue, sage, and beige, paired with the classic Baskerville typeface, natural textures, and imagery that highlights genuine human transformation.
Direct Mail and LetterHead Design Strategy
2019 Social Media, and Newsletter Strategic Plan
Marketing efforts are organized into phases, focusing on social media, email campaigns, and events to create engaging and memorable experiences. Together, these elements reinforce the brand's mission to inspire peace, dependability, and spiritual growth.
Digital and traditional print media were considered as well as donor gifts and take-aways
Storytelling is central to building emotional connections, supported by a warm, conversational tone and concise, inspiring messaging. Brand guidelines were completed and the client was 100% satisfied.
Shavon's attention to detail and passion for design really guided every interaction; we were extremely impressed and excited to work with her again." - Nicole Banks, CEO, Serenity Retreat
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The visual identity incorporates a calming color palette of taupe, blue, sage, and beige, paired with the classic Baskerville typeface, and natural textures
