Nando's Copy (spec work)
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Brief: To create a social ad for Nando's with a Gen Z audience in mind.
Insight: My research approach consisted of exploring Nando's social media pages to get more of an understanding of their style and audience. I recognised immediately that they have a 'cheeky' flirty tone which I tried to reflect in my piece.
Execution: I wanted my piece to be relevant as I noticed that Nando's isn't afraid to be part of pop culture, for that reason my copy was on International Women's Day. I kept to the playful tone and kept my message simple. Style: I decided to make the border pink for International Women's Day.
Hope you enjoyed my piece!
Please don't be afraid to say helloooo for more :)
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Posted Mar 9, 2024
A social copy piece for Nando's (spec work) If you like my work don't be afraid to reach out and say hi!
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