Most ice cream brands use
Hani Design
Most ice cream brands use the same look: bright colors, cartoon drawings, and messy pictures. For Swirle, I wanted to do something completely different.
I gave Swirle a luxury, high-fashion look using clean fonts, a rich color palette (like deep black and warm earth tones), and sleek, minimal packaging. The goal was to turn an everyday snack into a modern lifestyle brand through smart design.
Role: Brand Designer
Deliverables: Brand Identity, Logo, Packaging Design
What do you think of this bold, luxury direction for an ice cream brand? I would love to hear your thoughts or feedback in the comments!
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Posted Sep 3, 2026
Most ice cream brands use the same look: bright colors, cartoon drawings, and messy pictures. For Swirle, I wanted to do something completely different. I ga...
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