Major Rock | Family of businesses

Major Rock is a multi-generational family office operated by the Armstrong family, with holdings across hospitality, real estate, and private equity. A serious, high-profile Canadian client with a portfolio of companies including Armstrong Family Foundation, Alder Bay Equity Partners, Invictus Properties, and Armstrong Collective.

I handled both the design and Webflow development for this project. Key work included:

Full website design in Figma translating the family office's established credibility into a clean, authoritative digital presence

Webflow development with a modular structure built to showcase multiple holdings and sub-brands under one roof

CMS-driven holdings section allowing the client to manage company cards, descriptions, and links independently

Custom animations and interactions using GSAP for smooth, polished transitions that match the brand's weight

Responsive build optimized across all breakpoints for a seamless experience on any device

The result: a site that carries the same gravity as the business behind it.