NFL Halftime Cutins
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Fox 5 broadcasts two-minute promotional segments during NFL halftime breaks, designed to captivate viewers with stunning imagery and rapid-fire editing. With green-screen anchor reads in hand, access to Envato Elements, and just 36 hours, I embraced total creative liberty to produce content that pushes the boundaries of traditional news promos.
Repurposing After Effects templates for broadcast promotion involves significant design customization to ensure the content feels fresh and relevant. Adding on-screen dialogue requires precise timing and careful speed manipulation. To tie it all together seamlessly, dynamic sound design is key. Here's an example of a full one-minute cut-in showcasing this process.
When time allowed, I took the opportunity to design, light, and animate custom 3D scenes, which I built as reusable templates. These templates enabled the content on the screens to be easily customized each week.
Additionally, I incorporated video placeholders featuring local landmarks, further strengthening the station’s hyper-local branding initiative.
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Posted Dec 3, 2024
Fox 5 broadcasts two-minute promotional segments during NFL halftime breaks, designed to captivate viewers with stunning imagery and rapid-fire editing. With gr
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