What is Neova? Neova is an AI platform for independent musicians. It cuts the long, costly production and release process (artwork, release pages, promotion and bookings), so artists can spread their own music without a label or a big team. This project covers Neova’s brand identity, logo design and website design, as a concept for an AI music startup.

The challenge Create a strong standalone brandmark for print and digital. The logo had to work as a favicon and app icon, and as a poster, vinyl sleeve, sticker and merchandise. It also had to stay bold and recognizable in one color and on light and dark backgrounds, so the brand identity holds up across both the website and physical branding.

The output A logo and brandmark design for Neova, inspired by an ancient gate, an AI shape and the lowercase letter “n.” The gate stands for a way in and for opportunity. The AI spark sits in the center as negative space. The “n” turns the symbol into the brand name. The brand identity includes a bold orange (#FF5100) and warm black (#241E1B) color palette, a typography direction, and a website hero design with the headline “Share your music, easily” for a clear landing page and a strong call to action.

Need branding or a website for your business? Don’t hesitate to contact me. I design brand identities, logos and landing pages that are bold, simple and made to be remembered.