This project aims to create a new corporate identity for the Celeiro brand. Developing simultaneously a manual of visual guidelines for the store's new identity, I chose to use the idea of seeds to redesign Celeiro's identity.

Seeds that represent life, food, sustenance, and opportunity: this symbol intends to transmit the values of a healthy lifestyle. Every day we can plant the seeds of new habits and see them flourish, and Celeiro represents the starting point of this self-improvement journey. Being able to find everything we need to consume in a more ethical, sustainable, and healthy way, from food to cosmetics, this symbol encompasses the core aspects of the brand. 

This project was created as part of the Design II class of the 3rd year of the Communication Design degree of the Faculdade de Belas Artes do Porto.

You can find the brand guidelines document here.