As a video creator and animator for NonConventional, my main task was to create short-form video content for social media (Instagram Reels, Tiktok and Youtube Shorts). This position included the original creation, from concept to final product, of videos that accompany and illustrate audio clips (podcast highlights) also chosen and edited by me. I was in charge of creating a narrative, brainstorming how to illustrate it, the creation of storyboards, motion graphic animations, frame-by-frame stylised hand-drawn animations, choosing a soundtrack, editing audio, creating thumbnails and captions that accompany the videos.

I was also responsible for the Ela Crain branding, and I ensure all videos adhere to the visual identity created for the project, so that it has visual cohesion.

The final videos range from total motion graphics collage-style animation to edited simpler videos with the inclusion of typography, background frame-by-frame animation and some collage work.​​​​​​​