Decentralized Exchange

As the founding design team for Infinex, Halaska Studio collaborated with Kain Warick to reimagine decentralized exchange (DEX) through the lens of user experience. Our comprehensive web3 design approach resulted in an exceptional product launch, securing over $63M in Total Value Locked (TVL) within just three days, demonstrating the power of user-centric crypto UX design in DeFi adoption.

Infinex is pioneering the future of DeFi by creating a unified suite of products that prioritizes user experience in an otherwise fragmented industry.

Our studio's expertise in web3 UX and crypto product design was instrumental in developing a seamless platform that bridges the gap between traditional finance and DeFi innovation.

The primary challenge was to develop a decentralized exchange that could match the intuitive user experience of centralized platforms while maintaining the security and autonomy benefits of web3.

This required a deep understanding of both UI design principles and the complex technical requirements of DeFi protocols.

Leveraging our expertise in UX design and crypto design, we implemented a multi-faceted approach:

Created a comprehensive brand identity and design system

Developed intuitive user flows based on familiar web2 UX patterns

Integrated cutting-edge technology like passkeys for seamless authentication

Conducted extensive user research and MVP validation

Built interactive prototypes for the DEX and landing page

Established a scalable design capability covering UX, UI, and brand design

The focus on professional UX/UI design and user-centered approach delivered exceptional results:

Secured $63M+ TVL within 3 days of launch

Established new best practices for web3 design

Successfully balanced web3 functionality with familiar user experience

Created a foundation for continuous product innovation and growth

Demonstrated the vital role of design in DeFi adoption