Branding Ziraluna: Conscious Haircare
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Posted May 30, 2024
Ziraluna is a bold, feminine hair care brand creating natural, eco-friendly products. We developed its naming, strategy, branding, and packaging.
Ziraluna is an Ecuadorian hair care brand dedicated to transforming hair and scalp health through innovative, nature-inspired formulas. Enriched with essential oils and plant extracts, Ziraluna specializes in naturally defining curls while promoting overall hair vitality.
More nature, more curls, more you.
Our collaboration with Ziraluna began with naming and strategy, drawing inspiration from the moon and its enchanting magic. The name “Ziraluna” reflects the moon’s natural light—mystical, alluring, and ever-inspiring—perfectly aligning with the brand’s ethos of balance, beauty, and nature.
Every aspect of Ziraluna—from product formulations to packaging and branding—is designed with care for both the Earth and its clients. The brand proudly uses 100% sustainable packaging, ensuring their mission for healthy, beautiful curls aligns seamlessly with their dedication to a greener, more sustainable future.
Main logo alternatives
Responsible Packaging
Project included Brand Guidelines
See more at:
carolinayajamin.com/ziraluna