Monir: A new age for scalp health
febrero stdio.
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Posted Feb 19, 2025
Monir blends 28 years of trichology expertise with modern design, creating innovative scalp care. We crafted its strategy and clean visual identity.
Monir is a family-owned brand redefining scalp care with cutting-edge trichological and dermocosmetic solutions. Founded by Mónica Carrera, a Cosmetic Trichologist with 28 years of experience, Monir was born from her mission to address common scalp concerns like dandruff and seborrhea while promoting healthy hair growth.
For the brand strategy, we focused on highlighting Mónica’s extensive expertise while infusing modernity to connect with younger generations. The result? A brand that feels smart, sophisticated, and innovative.
The visual identity strikes the perfect balance between health and wellness—clean, modern, and professional. We carefully selected blues and greys to convey sophistication and trust, paired with dynamic typography that adds a fresh, contemporary feel.
Monir isn’t just a hair care brand—it’s a game-changer in scalp self-care, blending science, expertise, and modern design to revolutionize the industry.
Branding Guidelines
General Art Direction
What we did?
Branding Strategy - Visual Identity - Brand Guidelines - Social Media Design - Packaging Direction - Art Direction.
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