STRIHA — Brand Identity for a Hotel in the Carpathians
Vitalii Rigalovskyi
Brand identity for a hotel in the Ukrainian Carpathians: a gold mark with a rising sun, forest green and a pattern taken from Ukrainian vyshyvanka. Designed by Sonya, our brand designer.
Scope: Logo · Pattern · Colour · Print · Signage
The brief
A hotel in the Carpathian Mountains that blends traditional Ukrainian hospitality with modern comfort — and wants guests to feel it in everything from the booklet to the door hanger.
What we did
Sonya drew a mark in a gold frame: a rising sun cut by a diagonal, with small shapes along the bottom edge, and set STRIHA in rounded capitals under it. Forest green and gold, plus a pattern built from the sign of happiness in Ukrainian vyshyvanka, run across the booklet, business cards, a roadside sign, door hangers, the reception wall and amenity bottles.
Full case: webraw.studio/work/striha
Logo
Pattern: the sign of happiness from Ukrainian vyshyvanka
Booklet
Door hangers
Business card and roadside sign
Reception wall
Amenities and gold-foil print
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Posted Oct 14, 2026
A gold mark with a rising sun, forest green and a vyshyvanka pattern — on the booklet, cards, door hangers, signage and amenities.
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