CarryBee Brand Commercial — Motion Graphics & VFX Design

Anik

Anik Poddar

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CarryBee Commercial — Motion Graphics & VFX Design

Overview

CarryBee is one of the most trusted and rapidly growing courier service brands in Bangladesh. For this project, I was responsible for the VFX and motion graphics segment of their brand commercial — enhancing visual storytelling and giving the film a modern, dynamic, and tech-inspired appeal.

Objective

The goal was to create a fast-paced and professional brand video that communicates CarryBee’s reliability, efficiency, and speed. Through clean motion graphics and subtle visual effects, my aim was to reinforce the brand’s energetic identity and strengthen audience engagement.

Challenges

The main challenge was ensuring visual consistency across multiple live-action scenes. Key considerations included:
Seamless integration of motion graphics with filmed footage
Maintaining color balance, typography, and brand tone
Achieving smooth camera-aligned animations and transitions
Balancing these elements while maintaining a cohesive brand aesthetic required precise design direction.

Approach & Production

I developed a structured post-production workflow:
Concept & Design: Created motion graphic elements based on CarryBee’s visual identity.
Compositing & Integration: Matched graphics with camera movements and lighting in live footage.
VFX & Transitions: Applied selective effects and dynamic transitions to enhance flow.
Color & Finishing: Final polish for consistency and professional grade look.

Result / Impact

The final commercial delivered a crisp, engaging, and high-quality visual experience that effectively portrayed CarryBee’s reliability and speed. It successfully elevated the brand’s image, making the film both visually modern and emotionally impactful.

Tools Used

🎨 Adobe After Effects, Premiere Pro, Photoshop, Mocha AE

Tags / Skills

Motion Graphics · VFX · Compositing · Video Editing · Visual Design · Brand Animation
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Posted Nov 8, 2025

VFX and motion graphics for CarryBee’s brand commercial, enhancing visuals with dynamic animation and smooth compositing.