Editorial Design: Milan Guidebook

How would the luxurious brand, Hermes, introduce the beautiful city of Milan? This accademic project of mine is about capturing the essence of Milan through the brand we would choose. I chose Hermes as my brand and merged Milan's essence from Architectural Monuments to Cultural Traditions and Cuisine, with Hermes's design viewpoint.

The book starts with a few opening spreads to initiate the mood. I designed a non-conventional map of Milan in which, instead of seeing the exact locations, the most important destinations are placed in chess squares surrounded by Hermes horse chess pieces. I put 4 main sections with a dividing and opening spread including "The People", "Architecture", "The Culture" and "The Food" and each section has an example article that would be in that section.