How would the luxurious brand, Hermes, introduce the beautiful city of Milan? This accademic project of mine is about capturing the essence of Milan through the brand we would choose. I chose Hermes as my brand and merged Milan's essence from Architectural Monuments to Cultural Traditions and Cuisine, with Hermes's design viewpoint.

The book starts with a few opening spreads to initiate the mood. I designed a non-conventional map of Milan in which, instead of seeing the exact locations, the most important destinations are placed in chess squares surrounded by Hermes horse chess pieces. I put 4 main sections with a dividing and opening spread including "The People", "Architecture", "The Culture" and "The Food" and each section has an example article that would be in that section.