AshishVeda: Natural Fertility

AshishVeda is a natural fertility consultancy in Hartley, London which helps professional and struggling women who are looking to get pregnant or have been trying. I found them on Facebook and after looking at their website, which is currently built on Wordpress, I figured that a new design would significantly improve their business.

Banner/ Hero Section

The new hero section highlights what the business is about and who it is for. Also provides visitors with two options with less risk compared to the old, making it easier for users to engage.

About Section

This section tells you who the program is for and also introduces you to the expert and what makes her qualified to provide these services.

Offer Section

This section showcases all the various services and offers that AshishVeda provides for their clients. These include consultations, speeches, Programmes(courses) and events. We have a big banner to call attention to the free session, making it easier to engage and help with lead generation. You can also see upcoming events allowing you to plan ahead and not have a short notice.

Testimonials

Right after the offers section, you have testimonials to improve the visitors consideration for the options presented above. There are psychological theories that suggest putting testimonials before the offers but I prefer to put it after.

Shop

On the old website, there was a store but the visitor could not access it from the homepage. This addition to the homepage makes it more accessible and improve item sales.

Blog

A blog is a great tool to engage visitors and also for conversion. Although, they did have a blog, you could not find any trace of it on the homepage. I moved it to the homepage because visitors can always find topics that catch their eyes and decide to explore further.

Contact

Here, you have a number of ways through which you can contact Ashishveda. You have the option for social media or you can book a call if that is more your style. Putting all the options together, makes it easier for users

Footer

A simple footer showing the logo, links to key pages, contact information and finally a form to subscribe to a newsletter.