Content Creator at Sharedrobes by Lisa ChristensenContent Creator at Sharedrobes by Lisa Christensen

Content Creator at Sharedrobes

Lisa Christensen

Video Producer

UGC Creator

Content Creator

CapCut

Instagram

TikTok

👚 Who is Sharedrobes

Sharedrobes is a circular wardrobe app that helps consumers 'shop' fashion without burdening the planet or the wallet. With the app, users can renew their wardrobe by using fashion items that they no longer use in trades, but that others can benefit from. No one needs to take money out of their pocket, as the used currency is the clothing that women upload on the app.

🙋‍♀️ My Role

Sharedrobes was in need of both organic and ad content for Instagram and TikTok. I produced videos, informative carousels, and inspirational photos.

Top-performing ad

With a request from Sharedrobes to showcase the app and its functions, I created the following video, which emerged as the top-performing ad.

The video offers an authentic demonstration of the app's functionality in a real life setting.

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Instagram Organic Content Highlights

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TikTok Organic Content

The tone and content on TikTok differ significantly from Instagram, as TikTok has its own unique language and culture that only TikTok users truly grasp. To succeed on the platform, it's crucial to understand and embrace this jargon.

That's why I chose to take a more humoristic approach with the content on TikTok. The platform's unique culture and user base thrive on humor and light-heartedness, making it essential to embrace this style to truly connect with the target audience.