Sharedrobes is a circular wardrobe app that helps consumers 'shop' fashion without burdening the planet or the wallet. With the app, users can renew their wardrobe by using fashion items that they no longer use in trades, but that others can benefit from. No one needs to take money out of their pocket, as the used currency is the clothing that women upload on the app.

Sharedrobes was in need of both organic and ad content for Instagram and TikTok. I produced videos, informative carousels, and inspirational photos.

With a request from Sharedrobes to showcase the app and its functions, I created the following video, which emerged as the top-performing ad.

The video offers an authentic demonstration of the app's functionality in a real life setting.

The tone and content on TikTok differ significantly from Instagram, as TikTok has its own unique language and culture that only TikTok users truly grasp. To succeed on the platform, it's crucial to understand and embrace this jargon.

That's why I chose to take a more humoristic approach with the content on TikTok. The platform's unique culture and user base thrive on humor and light-heartedness, making it essential to embrace this style to truly connect with the target audience.