Discover Lazio began as a brand during the COVID-19 lockdown, when Italy was divided into regions and travel between them was restricted. With people unable to move from one region to another, the team at Discover began curating the best sights within the Lazio region, sharing them through a series of visually engaging guides on Instagram.

As the brand expanded to other regions, the Discover team asked me to create a main overarching brand—Discover—that could flexibly adapt to different locations. This approach allows the team to build new sub-brands tied to specific regions or destinations as they grow.

I developed the visual identity for the Discover brand, including a cohesive graphic system and a series of Canva templates. These templates were designed to be intuitive and easy to use, enabling the team to independently create high-quality content while maintaining a consistent visual style across all their posts and guides.

Client takeaways:

Overarching Logo and all its declinations

10 pages Brandbook

Canva's Templates for Social Media